The Challenge of Sharing or “Selling” Heaven in the Digital World

(A reflection during the CBCP-ECSC Regional Seminar and Workshop on Empowering You with Truth in this Digital World held at Betania Retreat House, Cebu City, on July 22-24, 2019)

Our products are non-tangible. The usual products are material things.
Ours is vision-mission of evangelization. The world teaches us monetization.
Ours are apostolates and ministries. The popular services are services for material ends.

Our promise is quality life based on gospel values, a promise of salvation. The usual promises are physical effects to users, to make earthly life better: to lengthen the earthly life, to make white skin brown or make black skin white, to slim the fat or make big the slender, and others.

Ours is to convince all peoples to communion, not to convince products for consumption. We present heaven, not haven.
We sell eternal life that no single marketing strategies can contain.
We produce with complete trust in God even if we don’t have clear budget.
We are compelled not to use our “products” but to translate it into actions.

OUR BRAND IS CHRIST.
OUR PROMISE IS SALVATION.
OUR MARKETING STRATEGIES ARE COMMUNION AND FRIENDSHIP.
OUR TOOLS ARE ALL MEDIA PLATFORMS.
OUR PRODUCT IS THE CROSS. OUR BRAND VOICE IS LOVING SACRIFICE.

THIS IS THE BEST BRANDING CHALLENGE EVER!

(Fr. Joseph S. Cantilado | Diocese of Surigao)